Honda &
Little League Baseball

Honda donates money every year to help Little Leagues across the nation continue playing their hearts out. We captured a day in the life as a little leaguer through a series of authentic social videos focusing on different aspects of Little League. This concept was then extended to multiple other platforms.

Copywriting by Nic Orangio

SociaL

Our social videos exceeded goals across all platforms.

Impressions: 17M

Engagements: 10M

Facebook in-stream drove 99% of all views with an 85% completion rate, 4% above the campaign goal